This pre-built automation sends a follow-up email or task reminder 48–72 hours after a lead becomes inactive or unresponsive.
It includes conditional logic to check whether the lead opened previous emails or visited your site, so the workflow reacts dynamically. You can plug it into most CRMs (ActiveCampaign, Zoho, Bitrix24) using tags or stages.
We include a sample email text, trigger setup, and platform-specific installation guide. With minimal effort, you’ll increase the chances of turning cold leads back into opportunities.
This automation has shown a 10–25% recovery rate for leads when tested across B2B sales teams.
